Our Services


The Big Base

At Smplcty, we understand and value the trust and respect consumers give brands on social media. On this basis, we continue to expand the range of social engagements between businesses and consumers in meaningful ways with the best social media marketing practices.

Covering all major international platforms, we use our unique digital marketing content creation approach to handcraft online personas, build genuine social communities, and optimize product promotion on social media for your brand that makes consumers feel respected, engaged, and well entertained.

At the same time, savvy with standard as well as more creative integrated digital marketing solutions, we help steer your brand onto a path of mass identification and acknowledgment that does not, at a time of increasingly fragmented attention economy, fade into the background– in other words, we get your brand remembered, felt, and identified on a personal level.


With our tried and true, all-exclusive BakeSense framework, Smplcty is here to do you a remarkable service in social media marketing. This is a significant distinguishing factor because the success of your marketing campaign is riding on a lot more than just showing up on the internet.

The big names such as Facebook, Instagram, Twitter, YouTube, and TikTok each have distinct ecosystems, and a common misstep is deciding to apply the same marketing methodology to all of them. The variant interface and technical functionalities aside, audiences respond differently to information on each platform. Interestingly, this does not translate to a different group of audiences per medium—it is usually the same set of people, and yet, what gained appreciable momentum on Facebook may barely turn heads on Instagram.

From the first Friendster profile to the latest Instagram story, on web 2 or web 3, in the form of two-dimensional usernames or three-dimensional avatars, the evolution of social media continues with a rapidity that seemingly outpaces us. What’s undeniable is that however sophisticated and endless upgradable the algorithms are, people will always be at the center of social media.

Cultural fluency on all the major platforms, being up to speed with the intricacies of each medium, their unique commensurate approaches, and the entrails of virtual community management are quite the turf.

At Smplcty, we know this for a fact, and so, we are experts in the how, the when, and the where to feature your brand on this vast base.

Social Media: Our Forte

Having mastered the dynamics of multiple social media platforms, we infuse creative content creation with veteran community management skills to design online personas, build genuine social communities around your brand, and sequence a brand experience that makes customers feel regarded, respected and engaged from the first point of contact.
With Smplcty, it doesn’t end with being seen for your brand and your customers; it extends to a long-lasting customer journey. In marketing lingo, the average customer journey is funnel-shaped, and the first point of contact your brand has with the public represents the widest part of the funnel. As they experience your brand, the numbers get narrower, and fewer people than the initial group eventually convert to customers.

Now a planet packed with virtual communities that are live 24/7; whose members come from all over the world, speak different languages, and are accustomed to diverse cultures, social media marketing success demands all who desire it to have an effective understanding of what these communities want, how they operate, and most importantly, who they are.
At Smplcty, we research, and we can relate to any demographic your brand was designed for. This helps to position your brand for a packed joint at the narrow-end point of conversion, and as a step further, we work hard to ensure that your customers don’t just stay customers—they become loyal advocates.
The ultimate marketing goal.

We Handle With Care

Virtual reputation is fragile, and as much as social media has ushered in an era of considerable opportunities, there exist considerable risks as well.

Individuals and communities are quite generous with the trust they give to brands on the internet, whether big or small. In the event that such trust is violated or mishandled, it is difficult and sometimes impossible to be regained.

At Smplcty, the impression your brand creates and maintains on the social media space is a high priority. Our social media marketing masterplan, aligned with your core values, brand voice, and the vision you seek to achieve, fine-tune your brand presence so that it is as dignifying as it is consistent. We receive your trust and pay it forward by representing your brand on social media with reliability and commitment that people will know and respond to.