Insights

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Branding and How To Do it

“Products are made in a factory, but brands are created in the mind.” -Walter Landor (Founder, Landor) A core aspect of running a business is the perception it retains in the minds of the target market, and by extension, the

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A man standing with a phone

FOMO: What Are You Missing?

You pick up your phone and open Facebook or Instagram—that’s the daily drill for 67% of the 2.9 billion active Facebook users as of April 2022 anyway. While scrolling through your feed, you come across an ad for an ongoing

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Showing future of virtual reality

The Future of Virtual Reality

Our world is perceivable through a myriad of lenses, and depending on the purpose, every lens displays the unique reality it is designed to. Virtual reality (or VR) is a trending technological topic, and not limited to a handful of

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An Apple and A Bored Ape: Exclusivity in Branding

Exclusivity is a controversial phenomenon in any context, but marketing has its fascinating dynamics which make exclusivity seem nearly indispensable. With rapidly saturating markets and ever-changing consumer expectations for new products, the need to keep consumers satisfied and coming back

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How Artificial, and What Intelligence?

“If a machine can think, it might think more intelligently than we do, and then where should we be?” – Alan Turing How Intelligent? One day in February 1997, a historic chess match ended in quite the shock. The incumbent

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Bot or Human? The Evolution of Robots

The Birth of Robot In 1921, the Anglosphere was captivated by a play that had just been translated into English. Titled R.U.R, or Rossum’s Universal Robots (Rossumovi Univerzá lní Roboti), the story by Cezch writer Karel Čapek centered around a

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