Insights
The Irony of Live Streaming
Did you know that live-streaming content accounts for over a quarter of global viewing time? This means that 23% of the time that people spend watching videos all over the world, is spent watching live-streamed videos. Live streaming has been
Visual Marketing in China: The Dynamics of Attraction
“I see it, I like it, I want it” is more than a catchy line from a famous pop song.It is an expression of the recurring process of attraction that influences decisions; whether about liking that stranger you met at
How to Hire the Right Social Media Marketing Agency
A social media marketing agency is a creative organization or company that creates, executes, and manages social media campaigns and strategies for clients. As an inherently B2B entity, a social media agency acts as the middleman between a brand and
Brand Voice: In a Manner of Speaking
Think of the closest person to you. Someone you have known and been around for a long time. You can recognize them from a mile away by their clothes, a certain pair of shoes they wear a lot, their gait
How to Pull Off Brand Consistency
In our previous blog post about branding, you read all about the aspects of branding and how to effectively get started on each one. Towards the end of the blog post highlighted the need for consistency in branding, which is what today’s
Brand Purpose – The Quintessential “Why” in Branding
What is Brand Purpose? Brand purpose refers to the reason why a brand exists. It compasses the “why” your brand is what it is, and branches out to what your brand seeks to achieve during its existence. Many businesses are
Branding and How To Do it
“Products are made in a factory, but brands are created in the mind.” -Walter Landor (Founder, Landor) A core aspect of running a business is the perception it retains in the minds of the target market, and by extension, the
FOMO: What Are You Missing?
You pick up your phone and open Facebook or Instagram—that’s the daily drill for 67% of the 2.9 billion active Facebook users as of April 2022 anyway. While scrolling through your feed, you come across an ad for an ongoing
The Future of Virtual Reality
Our world is perceivable through a myriad of lenses, and depending on the purpose, every lens displays the unique reality it is designed to. Virtual reality (or VR) is a trending technological topic, and not limited to a handful of
An Apple and A Bored Ape: Exclusivity in Branding
Exclusivity is a controversial phenomenon in any context, but marketing has its fascinating dynamics which make exclusivity seem nearly indispensable. With rapidly saturating markets and ever-changing consumer expectations for new products, the need to keep consumers satisfied and coming back
How Artificial, and What Intelligence?
“If a machine can think, it might think more intelligently than we do, and then where should we be?” – Alan Turing How Intelligent? One day in February 1997, a historic chess match ended in quite the shock. The incumbent
Bot or Human? The Evolution of Robots
The Birth of Robot In 1921, the Anglosphere was captivated by a play that had just been translated into English. Titled R.U.R, or Rossum’s Universal Robots (Rossumovi Univerzá lní Roboti), the story by Cezch writer Karel Čapek centered around a
Mixed Reality (MR) Marketing: Getting with the Program
Being human totally sucks most of the time. Videogames are the only thing that make life bearable. —ReadyPlayer One, Ernest Cline. Ready – Launch In the spring of 2018, Steven Spielberg ignited the world yet again. Like previous times, the